Below you will find some of the more popular style of videos today:
Promotional, Paid Ads, Event, Product/Service, and Documentary
To discuss your project specifically, click below for a consultation and quote.
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This type of video is mainly used for brand awareness. Since there's no direct or distinct sales pitch, this is a chance to explain you and/or your business as a whole. Feel free to contact us HERE and we can discuss your specific vision and we can generate a quote.
In the case of this orthodontics practice owner, he gets a chance to talk about what sets him apart in the industry, and on top of that we get to actually show the viewer the process with extensive B-roll footage of actual patients. And yes, we traveled to Wisconsin to film this!
Take an opportunity to tell the viewer about how and why you do what you do. In this example, a fashion boutique owner shares her passion with the viewer as we film on-location of a photoshoot for her first designer line launch.
Some people don't want to be on camera, and that's perfectly OK. This example shows the entirety of a spa business (both products and services) through the lens of the customer experience.
Unlike a general promotion video, this style is is all about the pitch - a call to action - of your product or service. Contact us HERE and we can discuss the details of the project and send a quote.
Promote your business while directing the viewer to your website, sales page, appointment page, etc.
In this example, a credit union is searching for more Spanish speaking applicants to work in their industry. The entire video is in Spanish, of course, because the name of the game is to speak directly to your target audience.
Here we have three 15 second purely voiceover ads for different companies. These were each designed to be shown as YouTube ads that play at the beginning of a selected video as well as Facebook ads. All imagery, scriptwriting, and voiceover was done by Eric Palacios of Palace Visuals.
Everything from charitable events, retreats, networking meetings, to employee appreciation events, and more. This is a chance to show personality, and when it comes to story telling, that's the main ingredient. Click HERE to contact us about your project needs and we will create a quote.
This apartment complex property management company held a book drive for many of their residents across the state of Texas, and we followed along and documented the gathering of the books and delivery to local children's book charities.
One of our catering company clients decided to organize a mass food delivery for all front-line nurses and doctors in 3 Houston hospitals. The emotional impact is palpable, and the "shareability" of content like this is through the roof.
Retreats are a phenomenal tool to build company morale and dedication from within, and documenting them is a great way to both relive the moment as well as impress potential hires.
This example documents a boutique real estate brokerage as they enjoy a fun evening at a golfing range. Prime example of showing off company culture.
Highlighting these aspects is basically a sales pitch without being "salesy". Essentially a promo video about one of your products and/or services without a call to action. Click HERE to contact us about your project in detail.
One facet of one of our client's business is group dinners in which multiple chefs combine forces for one great evening in a private setting. But this video has one major bonus - testimonials from customers that very evening. That is absolute gold to any business.
Showing the product or service in action is a great way to set the tone for potential customers. This video of a fitness company highlights a specific workout program designed for an advanced athlete, and the tone is designed to attract that type of athlete as opposed to a beginner.
A documentary is a very deep dive full of nuance, behind the scenes, struggles and triumphs of you and/or your business. It's a cinematic take on the simple Promotional Video mentioned above. This can require months of preparation and production to be told the right way, but the rewards, "shareability", and ways to utilize the video are worth every minute.
We followed Tai (owner/lead wedding coordinator for Aisle Runners) during an entire wedding weekend to show the behind the scenes of exactly what it takes to coordinate a large wedding - all from her own perspective.
This is a self-made documentary that explains my journey from being directionless to finding a pursuable passion - photography and videography. Every aspect of the documentary revolves around said premise and gives a detailed account of how and why I created my business. And the ending is a resounding cliffhanger of what's to come, which of course will lead to a "Part 2".
Video gives the business owner or brand impactful credibility and delivers a story extremely effectively. This is a collaborative effort after all, so let's help you turn your vision into tangible video products. To discuss your project specifically, click below for a consultation and quote.
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